Yesterday in Friedrichshafen, Germany, the most important expo in Europe dedicated to the outdoors ended. All Saturday I was at the disposition of the sponsors that accompany me in the fantastic adventure of Desert Therapy and who are collaborating with me on the project.
The Wild Roses spot, completely dedicated to Desert Therapy, was distinct for its originality and fantasy. The clothing, truly beautiful and feminine, were displayed in a desert, between the dunes and star-filled sky, while the external walls of the stand were made of giant photos we took in Egypt, during the first edition. It was very touching but above all it was a great success: during the period of the expo, the flow of the crowd was steady and they were very curious about this particular atmosphere.
The space of Ferrino, my long time sponsor, was more traditional, but as always refined. Here the external walls were characteristic of the mythic tent that immediately evoked memories of travel and adventure, and all the materials presented were as always of a very high quality.
The evening ended with the traditional Outdoor Party put on by Polartec, accompanied by a concert and abundant local food and naturally lots of beer. Everything was about sport and having fun.
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